Why Everyone Obsesses Over ID One Mogul Skis

If you've ever spent time watching a World Cup event or followed the Olympics, you've probably noticed that id one mogul skis are pretty much everywhere. It's almost weird how much they dominate the professional circuit. You'll see the best skiers in the world, like Mikaël Kingsbury or Ikuma Horishima, flying down a zipper line, and more often than not, they've got that distinct ID One logo under their feet. But what's the deal? Are they actually that much better than a standard pair of bump skis, or is it just really good marketing? ...

May 21, 2026 · 7 min · Tom Pickford